About us

Primerchord was founded in 2018 by Amara Primero, an award-winning composer whose work spans television, film and advertising across Australia and internationally. What started as a vision for a different kind of music company has grown into a trusted creative partner for some of the world's most recognised broadcasters and brands.

At the heart of Primerchord is a network of composers, producers, vocalists, sound designers and music supervisors across Sydney, Perth and Los Angeles - who come together around each brief to find exactly the right sound. This model means we can move with the creative needs of any project, at any scale, within tight deadlines.

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We work with advertising agencies and brands who want music that earns its place in the room. We work with production companies and networks who have trusted us for years. In every case, the relationship comes first.

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Real people. Real music.